Pedigree and NFL Stars Gear Up For Puppy Bowl XIII with a New Puppy Experience

Have you ever wondered what a Puppy Bowl training regimen looks like? The Pedigree brand is giving consumers the full puppy experience, from puplete training to an inside look at NFL players and their pups getting into Puppy Bowl Spirit!

 Pedigree and Animal planet teamed up to create two new adorable videos, giving viewers a deeper look into the pups’ preparation for the big game and what it takes to become Puppy Bowl champs.

·         Heart of a Champion

·         Road to Gridiron Glory

 NFL Hall of Fame wide receiver Jerry Rice and NFL quarterback Aaron Murray are getting in on the action as well. They gave fans an inside look – via their social media channels – at how their own pups are in training mode with Pedigree, gearing up for Puppy Bowl Sunday!

 In addition, Pedigree will be sponsoring a “Puppy Bowl Virtual Reality” experience – giving viewers a “pup’s-eye-view” of the pupletes’ (puppy athlete) action on the field.

 The Puppy Bowl will air on Animal Planet on Sunday, February 5 from 3-5 p.m. ET/12-2 p.m. PT.

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