Dogs Across America Are Freaking Out Over the New Mix Mania Campaign

Brace yourself for a mealtime you won’t forget! Dogs across America are licking their chops over the Mix Mania campaign from Mars Petcare, which encourages dog owners to MIX IN wet food with dry kibble and LOOK OUT for a full-on freak out from their furry friends. Actress, musician and animal lover, Kristin Chenoweth, has joined the Mix Mania madness, lending her voice to hilarious videos showing frenzied freak outs and mealtime craziness.

Consumers can join the fun by visiting MixMania.dog where they’ll find lip-smackingly delicious recipes, PAWsome content and a unique remix station where they can share their dog’s freak out video and have it remixed with a hysterical voiceover from Kristin Chenoweth.

The campaign highlights freak outs at their best with serious slobber and overjoyed pooches captured in slow motion videos. The long form video shares a taste of the mania, and a series of short form videos with outrageous voiceovers from Chenoweth leaves consumers begging for more.

“Mix Mania inspired me to try mixing in wet food for my dog, Maddie. It was amazing to see how doing something so simple got my dog ridiculously excited! I’m a huge dog lover, so it’s been so much fun to work with the CESAR® and PEDIGREE® brands on this campaign,” says Kristin Chenoweth. “The best part about this program is that anyone can join the #MixMania madness by sharing images and videos of their dog’s funny faces. You can even get your pet’s video remixed by yours truly!”

Beyond the remix station, consumers can also share their pup’s freak out face photos and videos across social media using #MixMania for a chance to win custom Wag Swag such as a surfboard, skateboard, playing cards and more, all with their dog’s face featured prominently.

“For the first time ever, Mars Petcare is bringing together our full portfolio of wet dog food brands – CESAR®, PEDIGREE®, NUTRO™ and IAMS™ – for a fun and engaging program,” said Dan Jackson, Marketing Director for Mars Petcare. “Our Mix Mania program is an easy way for pet parents to show their love. All they have to do is mix in and look out!”

For more information on how to join the madness, visit MixMania.dog or their social channels on Facebook, Instagram and Twitter. You can also check out the hilarious freak out videos here.
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